There are multiple things that you can unlock for your Gears of War 3 by playing the beta of the game; here is one that has been revealed so far:
Gold Retro Lancer:This can be unlocked by playing 90 matches in the beta. It is an awesome looking gun for the full game, when it comes out!
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http://www.joystiq.com/2011/02/24/gears-of-war-3-gold-lancer-beta-unlock/
http://www.gears3beta.com/gold-retro-lancer-only-unlockable-in-the-beta/
http://spn.tw/r5cP2
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