The ESRB is going to auto-rate some of the DLC and other games being released soon; this will save a lot of time and money for everyone. Basically, they're going to ask multiple choice questions and determine a rating based on an algorithm.
I think this is awesome! I really hope that it goes well for the ESRB, even though they really should have done it a long time ago. They should have started when expansions started being released for games, years ago. All well, at least they're going to do it now. There are too many games being released these days for them to rate all of them with actual people being there.
For more, read GameSpot's article
http://www.gamespot.com/news/6308978.html
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